Evaluating the impact of E-Marketing - Free Essay Example

Evaluating the impact of E-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to revolutionise the manner in which businesses and consumers interact in the future. This essay will evaluate the impact of e-marketing upon businesses and will do so in three clear sections. The first section of the essay will define the concept of e-marketing and the second section will examine how e-marketing helps businesses to reach their customers. The third and final section will highlight some of the most important advantages and disadvantages of e-marketing. The conclusion will argue that the impact of e-marketing upon businesses has been largely positive and that despite a number of potential problems e-marketing offers exciting new opportunities for business growth and development. Defining the concept of e-marketing In the first section of this essay it is important to clearly define the concept of e-marketing. This is a vital task, because in order to be able to fully understand how e-marketing affects businesses and their customers it is important that the notion of e-Marketing is first of all adequately defined. Patricelli argues that e-marketing is a general term used to denote a wide array of different Internet-related activities. These include â€Å"website building and promotion, consumer communications, e-mail marketing and newsgroup advertising† (Patricelli 2002: p.141). However, the term e-marketing has developed enormously over the past decade and today it encompasses a far wider range of activities and one of the most important of these is the use of social media in order to advertise online. Pride settles on an altogether more comprehensive definition of e-marketing, stating that he understands the concept as referring to the â€Å"strategic process of creating, distributi ng, promoting and pricing products for targeted customers in the virtual environment of the Internet† (Pride 2010: p.70). E-marketing is best understood as a broad concept and one that has gained additional platforms in recent years with the advent of smart phones and tablets such as the iPad. As a result, the notion of e-marketing is defined most clearly when it is understood as referring to the creation, distribution, promotion, pricing and communication of products across the entirety of the Internet and the wide variety of platforms that constitute the Internet in a modern context. How does e-marketing help businesses reach their customers? E-marketing helps businesses reach their customers in a wide variety of different ways. Boone claims that the Internet offers businesses the chance to reach their customers in a number of unique ways and that one of the most important of these is the global reach of the consumer base that the Internet is able to provide. According to Boone, â€Å"the net eliminates geographic protections and limitations of local businesses and it gives smaller firms a wider audience† (Boone 2011: p.105). It is for this reason that the Internet is often seen as being inextricably linked to the wider force of economic globalisation, which some economists see as being responsible for the increasing retrenchment of the nation state and the rising power of non-state actors such as multinational corporations (MNCs). The ability to reach customers connected to the Internet anywhere in the world is seen as an enormous benefit to businesses in their quest to reach, attract and retain customers. Anoth er way in which e-marketing helps businesses to reach their consumer bases is the extent to which it is able to further personalised marketing. It allows businesses to create products that â€Å"meet customer specifications† and in recent years the advance of this type of marketing in particular has been seen as perhaps the most significant long-term development in the course of e-marketing (Boone 2011: p.105). Through the use of social media, for example, business analysts believe that corporations may well be to harness enough information in order to tailor products, services and critically search engine results in such a way that consumers will be automatically attracted to them, because the products and services shown will be of interest either to them personally or to their close friends on social networking websites. However, even in the absence of such sophisticated targeting techniques certain websites such as Amazon have made great strides in personalising content to individual users, as Chaffey explains. â€Å"Amazon is the most widely known example where the customer is greeted by name on the website and receives recommendations on site and in their emails based on previous purchases† (Chaffey 2009: p.32). Boone argues that e-marketing offers other important ways for businesses to reach their customers including the use of interactive marketing and integrated marketing. Interactive marketing is a form of marketing in which the advertising process is driven by buyer-seller communication and where the â€Å"customer controls the amount and type of information received from the marketer† (Boone 2011: p.106). Integrated marketing refers to a type of marketing strategy in which all promotional and communication efforts are combined in order to create a unified and consumer-centric promotion campaign. It is clear; therefore, that e-marketing offers a wide variety of different ways for businesses to reach consumers. What are the advantages and disadvantages of e-marketing for businesses? E-marketing has a number of important advantages that make the adoption of e-marketing approaches and strategies attractive for businesses. One powerful argument in favour of e-marketing revolves around the cost and speed of this approach to marketing and Jones argues that these two factors in particular set e-marketing apart from other marketing approaches. â€Å"There is much evidence that makes a case for marketing electronically because of the cost-benefit ratio and the speed-to-market advantage† (Jones 2008: p.304). However, it is important to understand that e-marketing is only a cheap option when one considers it in the context of the size of advertising budgets that large firms used to have in relation to television and radio advertising. Whilst small e-marketing campaigns may be cheap, any larger scale campaign is likely to still incur a significant cost, but some of the other most important advantages of e-marketing ensure that this approach to advertising has beco me increasingly popular in recent years. These advantages mainly revolve around the ability of this form of marketing to collect information and deploy it in unique ways. The increased ability to garner data and critically the ability to analyse this data in relation to consumers is something that offers businesses many valuable insights into not only their marketing campaigns, but also their business strategies as a whole. In fact, in certain cases e-marketing has developed to such an extent that certain businesses are able to make vast profits by offering comparisons between different websites, websites that are commonly referred to as comparison websites. These companies have no discernible products of their own and instead they offer a service in which they â€Å"are uniquely equipped with product listings, consumer reviews, store ratings, and personal shopping lists that offer creative shopping options to consumers on the Internet† (Lebson 2011: p.10). Examples of suc h comparison websites include Money Supermarket, Compare the Market and Go Compare and once these businesses have built their infrastructure their business model revolves almost exclusively around collecting consumer data and maximising SEO (Search Engine Optimisation). Comparison websites are therefore in one sense one of the most pure examples of e-marketing, because their business models rely almost exclusively upon effective e-marketing to target customers. E-marketing offers further important advantages including the ability to reduce costs via the use of automation and software programs and also allows marketers and consumers to interact in a far faster fashion than would be the case when using traditional means of communication. However, the analysis above has already touched upon one significant advantage of e-marketing that has great potential to evolve substantially in the future. The use social networking and social media in particular offers enormous potential to markete rs and opens the door to revolutionary changes in the way customers and businesses interact with one another. The impact that social media websites such as Facebook and Twitter have had upon the way in which people use the Internet has been evident in the past few years and Rana argues that the user-driven, community orientated way in which social media communicates leads to a different type of Internet, full of organic content and user-friendly websites (Rana 2009: p.255). Businesses are thus far only scratching the surface of how to exploit such new opportunities, but Facebook for example offers an advertising service that allow businesses to target individuals based on a range of different criteria. Such adverts therefore are targeted at particular consumers in a much more focused way than even adverts traditionally used on Google, known as Google Ads (Facebook, 2011). However, despite the numerous advantages of e-marketing businesses must be aware of the fact that e-marketing also presents businesses with a number of potential pitfalls. Certain businesses such as the comparison websites listed above rely completely upon the Internet to the extent that without technology they would actually have no business. Clearly, the Internet will not go away, however the dependency upon technology is something that can cause Internet-centric businesses major problems and also make them vulnerable to a wide range of different cyber attacks (Liebsch 2009: p.87). Another disadvantage of e-marketing has become particularly apparent in recent years and is inextricably connected with the rise of social media. Whilst social media has the potential to offer many e-marketing benefits, businesses must also beware of the danger that poor reviews and poor customer service can have upon their operations. The opinions of one disgruntled customer can go viral at lightning speed and therefore irrevocably undermine a particular business, product or service in an instant. This type o f increased transparency also manifests itself in other ways and leads to a situation in which consumers are empowered to search for the lowest prices from a wide range of different online businesses. The fact that the Internet offers an almost unlimited consumer base is one of its clear advantages, but its global reach also affects the competition that businesses experience and as a result online businesses are likely to face stiff competition and many other companies highly competent in their e-marketing expertise. As a result, companies must focus upon distinctive e-marketing strategies and campaigns that differentiate themselves from their competitors in order to be able to cope with the extent of the competition that can be found online in todays marketplace. Conclusion In conclusion, this essay has clearly shown that e-marketing impacts upon businesses in a number of important ways. When used effectively, e-marketing campaigns and strategies have the potential to reach customers in a speedy and low-cost manner and can provide promotion for a wide range of products and services. E-marketing also offers businesses the opportunity to garner data about their consumer base to an extent that has hitherto been very difficult to achieve via traditional marketing methods. The development of e-marketing and social media advertising has led to examples of businesses in recent years that appear to little more than categorise and filter information relating to products and services on the Internet, taking a small cut from any transaction that may occur as a result. However, despite the global reach, speed and the extent of information that can be gained from e-marketing there are a number of important disadvantages to this type of marketing that businesses mu st bear in mind. The technology driven approach of e-marketing leaves certain businesses vulnerable and overly-dependent upon technology. It also empowers dissatisfied consumers to a far greater extent than ever before and can lead to bad reviews that have the potential to greatly destabilise certain e-marketing campaigns and operations. However, despite these problems it is reasonable to conclude that e-marketing is on the whole a positive development for businesses and that despite certain dangers its impact upon businesses has been largely positive. Bibliography 1. Boone, L., 2011. Contemporary marketing. London: Cencage 2. Chaffey, D., 2009. Internet marketing. London: Pearson 3. Facebook, 2011. Facebook Adverts. https://www.facebook.com/advertising/?campaign_id=214294157440placement=exactcreative=5811616952keyword=facebook+adsextra_1=66df06ba-739c-b0c8-f265-00003f94ac68 Accessed 05/01/2012 4. Jones, S., 2008. Business-to-business. London: Maximum 5. Lebson, S., 2011. Intellectual property operations and implementation in the 21st Century. Oxford: Blackwell 6. Patricelli, F., 2002. E-business and e-challenges. London: IOS 7. Pride, W., 2010. Marketing Express. London: Cencage 8. Rana, N., 2009. E-marketing intelligence. London: E-Marketing Intelligence

The Significance of Mr. Norton and Fate in Invisible Man...

The Significance of Mr. Norton and Fate in Invisible Man In his novel Invisible Man, Ralph Ellison has developed the invisible man by using the actions of other characters. Through his prophecy, Mr. Norton has secured the destiny of the narrator, himself, and all persons in the novel. Mr. Norton forebodes that the narrator will determine his fate, but Mr. Norton doesnt realize that the fate determined is universal: that every being is invisible and without this knowledge, people are blinded by their own invisibility. The narrator is able to come to terms with this self-realization at the end of the end of the novel, and by doing so, he has become an individual and a free man of society, which in essence, is what Mr. Norton†¦show more content†¦He feels that by telling the narrator that he is the link to his fate, then the narrator will become a greater being, thus elevating Mr. Norton. What do you think of my idea, young man? he said. I dont know, sir. I only think that you have what youre looking for. Because if I fail or leave school, it doesnt seem to me it would be at your fault. Because you helped make the school what it is. And you think that enough? Yes, sir. Thats what the president tells us. You have yours, and you got it yourself, and we have to lift oursleves up the same way, (Ellison 44-45). Mr. Norton firmly believes that he is responsible for the outcome of the narrator, while the narrator feels that he is solely responsible for himself. This difference of opinion will only end up blinding Mr. Norton, for later on, it will be discovered that his poor attempts to convince the narrator that he is a part of his fate will bitterly explode into the pathetic reality of his life. Mr. Norton exclaims to the narrator, You are important because if you fail, I have failed by one individual, one defective cog; it didnt matter so much before, but now Im growing old and it has become very important... (Ellison 45). It is too early for the narrator to accept or even realize his invisibility, but it can already be determined that Mr. Norton is an insecure, inept man who is dependent on others for security. However, theShow MoreRelatedSlave Oppression3341 Words   |  14 Pagesmade for the race to progress. Ralph Ellison and Ernest Gaines are two African-American authors who come from completely different backgrounds, but provide an interesting viewpoint on the struggle of an African-American. Ralph Ellison’s Invisible Man and Ernest J. Gaines’s The Autobiography of Miss Jane Pittman are two fictional books, which both narrators are African-Americans who are struggling to survive in oppressing societies. The setting of Ellison’s Invisible Man takes place in between theRead MoreEssay on Identity in a Color-Conscious Society in Invisible Man1842 Words   |  8 PagesIdentity in a Color-Conscious Society in Invisible Man  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Critics generally agree that Ralph Ellisons award winning novel, Invisible Man, is a work of genius, broad in its appeal and universal in its meaning. Its various themes have been stated as: the geography of hell . . . the real brotherhood of man (Morris 5), the emergence of Negro personality from the fixed boundaries of southern life (Bone 46), and the search for human and nationalRead More Comparing Invisible Man and Brave New World Essay3518 Words   |  15 PagesComparing Invisible Man and Brave New World      Ã‚  Ã‚  Ã‚   Both Ellison’s The Invisible Man and Aldous Huxleys Brave New World are political in nature, and at this level, seem completely dissimilar. The Invisible Man attempts to illuminate the social entrapment of Black Americans, while Brave New World cautions against an over-reliance on technology and the amorality it can potentially inspire. At a deeper level, however, both books are also about the status of the individual in society, and it isRead MoreInvisible Man By Ralph Waldo Ellison1383 Words   |  6 Pagesa battle for a way of life that the country and western powers had spent two centuries building. By the end of the decade, that war would be won and the build back on the front burner. Ralph Waldo Ellison was an African-American writer and scholar recognized for his famous, award-winning novel Invisible Man. Ellison was born March 1, 1914, in Oklahoma city, Oklahoma. He studied at Tuskegee University. He and his younger brother were raised by their mother who would work various jobs after their father’s

Is Euthanasia Necessary For Terminally Ill Patients

Whenever one visits a hospital they are disgusted with the abundance of sick and terminally ill patients. Their future is dim and they will probably not live a full life. As bills build up their family faces the burden of debt. But yet, they must sit in agony for years hoping for an end. Not able leave the hospital room. What should be done to end the endless pain? Euthanasia is ending one s life for them. This is currently illegal in the United States, even though 84% of the public and 54% of doctors support it! Euthanasia is necessary for terminally ill patients and their loved ones. So for starters, we must legalize euthanasia. But if we just legalize euthanasia, then we must accept suicide and murder. Anybody could have the right to end their own or another’s life. So if it is regulated and we remove the patient’s dignity. Why should the patients die without dignity? Because for some patients, death is not necessary, and a honor less death is not worth the release from the pain. But the patients that want and need to die don t care how they die as long as the agony is over. So how do we create a death that lacks dignity? Suicide usually happens behind closed doors and on the person’s own terms. But what if we removed that setting and it replaced it with a public organized death? Similar to the death penalty, we would have jury to approve the patient’s death. In order to prevent unnecessary deaths. Then, the day before, the patient will receive their last wishShow MoreRelatedEuthanisa Outline1008 Words   |  5 PagesSAMPLE PERSUASIVE OUTLINE – AVERAGE Student Y February 17, 2005 Section AY Topic: Euthanasia Goal: To persuade the audience that physician-assisted suicide, which is a subset category of euthanasia, should be a legal option. Thesis: All terminally ill patients or individuals in chronic severe pain should have the option of a peaceful and quick death to minimize suffering. Introduction A. 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This subject is a controversial topic debated for quite someRead MoreThe Case That I Became A Terminally Ill Patient1229 Words   |  5 Pages In the case that I became a terminally ill patient, I would strongly consider the different types of end of life care that are available to me. I believe that both passive and active euthanasia are reasonab le end of life treatment options for terminally ill patients. If an individual is in unbearable pain and they have already been diagnosed with a terminal disease, it is inhumane to keep the individual alive longer than they need to. If I knew that I was going to die why would I want to bearRead MoreThe Debate Surrounding Physician-Assisted Suicide Essay1673 Words   |  7 PagesPhysician-assisted suicide is the practice in which a doctor prescribes a terminally ill patient with a lethal medication as a form of active, voluntary euthanasia. These patients, rather than suffer slowly and painfully, often request this procedure as a means of experiencing a more â€Å"dignified† death. The debate surrounding this issue is a heated one, especially among the general public whose attitudes are deeply influenced by the level of patient pain and discomfort (Frileux et al. 334). At the heart of theRead MoreEuthanasia Is A Very Controversial Topic That Has Been1629 Words   |  7 P agesEuthanasia is a very controversial topic that has been around for many years. It has a wide range of what is considered okay. There are a lot of people against euthanasia. Some of the people think that a few types are permissible, while others are not. There is a final group that supports it and that all forms of euthanasia are okay. Euthanasia is defined as a â€Å"painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma.† (dictionary.com) In other wordsRead MoreShould Euthanasia Be Legal?1360 Words   |  6 PagesOwadara Adedamola ENG 101 Prof. Skeen 24 November 2015 Legalizing Euthanasia â€Å"Euthanasia is defined as conduct that brings about an easy and painless death for persons suffering from an incurable or painful disease or condition† (Muckart, et al 259). Euthanasia, also dying with dignity, is the practice of the termination of a terminally ill person s life in order to relieve them of their suffering. Euthanasia is one of today’s most controversial health issues with debates on people’s rightRead MoreThe Ethics Of The Hippocratic Oath931 Words   |  4 Pagesthe best of one’s ability, preserve patient privacy, and teach the secrets to medicine to the next generation. II. Originated from the Greek word for â€Å"good death†. III. What may this be? a. Euthanasia b. For an individual to undergo euthanasia their health condition has to be incurable and all other medical actions tried, does not help them. III .There is numerous terminal ill patients in the world and some cases results in the decision of euthanasia. For some, the unbearable pain and

Web Communication for Teaching Literature - myassignmenthelp.com

Question: Discuss about theWeb Communication for Teaching Literature and Language. Answer: Introduction Web 2.0 is a term which is used to cover the dynamic changes in internet system. The term mainly describes how web communication and collaboration system has changed. Web based services that are classified as web 2.0 helps to produce content easily and in huge volume compared to web 1.0 where content were designed for low bandwidth dial up connections. Web 2.0 has given people opportunity to publish contents efficiently. Web 2.0 based applications like WIKIPEDIA has changed the way people communicate and collaborate. WIKIPEDIA was developed to allow the users to edit hypertext document from their browser easily and publish or edit web content. WIKIPEDIA has some unique features of mass collaboration and edit the article linked with a topic or word. The previous contents based on web 1.0 were static in nature and also non-participatory. Probably the most important trait of WEB 2.0 based is the ability of the users to edit the hyper text. WIKI software has developed a free online encyc lopedia. Discussion WIKI softwares scope was discovered which enabled the users to create and edit entry in online encyclopedia which is termed as community editing. The concept of community editing has enabled people to share information and collaborate for various projects by sharing information on intranet based wiki. Educational institution can track progress of students progress of projects(Fuchs, C., Boersma, K., Albrechtslund, A. and Sandoval, M. eds. 2013). The principle reasons which lead to success and trustworthiness of WIKIPEDIA are its openness which, allowed people to collaborate which was in line with the aim of the founders vision to build an online portal where every single human being can freely share in the sum of all human knowledge( John 2013). The process of editing through WIKI text language was simple and minimal which the Wikipedia server translated into html language to display it on the web. The users can instantly see the edited content live on Wikipedia platform without any screening process in between(Chou et al. 2013). The second reason which contributed to success of Wikipedia is the internal mediation system which was developed in the Wikipedia community (Halfaker et al. 2013). The prior trust issue of non validated data of Wikipedia was solved by encouraging the users to be registered and by that increasing reputation within the Wikipedia community. The reputation system allowed more participants to be registered and a sense of reward within the community for their contribution which was a major reason of success of the project (Staub and Hodel 2016). The benefits of Wikipedia are that it spreads the knowledge and new information quickly and unlike the static web based application the information is continuously updated by its huge base of participants including researchers, students, other professionals with specialised knowledge in a particular field. Wikipedia has also overcome the language barrier as contributors upload contains in various languages like English, Arabic, Spanish and so on. F urthermore the people around the globe who need information can easily get information in his language which made Wikipedia an international phenomenon (Roth, Davis and Carver 2013.). The ambition of Wikipedia is to create and distribute knowledge to every person in their own language. People of the Wikipedia community share their ideas which help the researchers and students to write the research articles or assignments. Many academicians and professors believe that Wikipedia is not a trusted source as any user can make alteration in the content and it will be uploaded on the platform without any type of verification of data. Though many registered community members and anonymous users make changes to many vandalized pages but still there is no proper method of correction of wrong information put on the platform (Davidson, 2015). The idea behind the platform Wikipedia was to allow people to use a common place to simultaneously work on hyperlinked pages. Actually Wikipedia is a data base driven pages that can be edited and published by the users. Private wiki is though exclusively for the registered users and can not be edited by anyone in world wide web. Wikipedia gives important insights about the idea of any topic which people need to know(Thornton 2013). It gives us a generalized approach about a topic. Intuitive linking is another factor which has changed the way people communicate and the concept of intuitive linking is embedded in the wiki software in most cases. Derived from the idea of selection by association the pages on Wikipedia consist of several HTML links of many other associated page. The process of direct association is implemented in a way that a new page is published and then linked it with the main page. Intuitive linking has helped people to get related information about any term or any theory related to the topic he needs and understand it better. To make and publish a new page on Wikipedia, the user needs to highlight a word whilst in editing mode and creates a link for that word in foreground. In the background the wiki software creates a new page with this title. Any page can then be edited by any wiki users just by using this feature which makes Wikipedia unique in its own way. Wikipedia has changed the user behaviour from passive viewer to active contributors. The paradigm shift in way people communicate and collaborate due to the change in user behaviour has impacted hugely. Wikipedia has become a trusted source of collaborative knowledge depending on the trust of the community (Allen 2013). Wikipedia has though declared the platform not suitable for academic research but it has increased its popularity among students and sometimes acts as primary source of knowledge. The strong protocol of using html has led the users to easily use Wiki and some HTML is permitted in wiki formatting but it changes from wiki to wiki. Most importantly knowledge of html is not required to edit the Wikipedia page. Formats of the markup language though vary but they are generally known a wikitext. Wikitext is designed as text editor to ensure ease of access for the users. The philosophy maintained by Wikipedia of its openness though leads to vandalized pages i.e deliberately putting wrong information, spreading hoax news may raise security concerns of the platform but wiki has taken a soft security approach(MADUEWESI 2013). Some wikis allow the unregistered users to edit content identified by their ip address while some wikis allow only registered users to edit the data. Wikipedia has not only been an online encyclopedia but also a source of news. It has not only merely been a database driven pages containing articles but every day it publishes various up to date news. News is updated almost immediately after any incident (Bilansky 2016). Wiki by its nature has been touted as a collaboration tool through which people can communicate better and it has been certainly a major source of news now. The news on Wikipedia is updated in short time period and it spreads very quickly enhancing people to get updated about the incident. Like many other WEB 2.0 application Wikipedia has hugely impacted in the area of mass communication by being platform of news sharing and discussion (John 2013). Wikipedia has been a source of peer learning and a method of computer supported collaborative learning (CSCL). Wikis are considered as very effective in the field of learning and teaching (Martins, Lpez-Pellicer and Ahlers 2015). The WIKIPEDIA is widely used in projects w here different persons and departments need to collaborate and update the progress status simultaneously. The Wikipedia encourages the users to play an active role in contributing to build a collaborative knowledge source. Platforms like Wikieducator (Schlicht 2013.)which, has been built on the same platform of Wikipedia is a collaborative project to develop learning materials for the students and researchers. It has paved ways for the students to easily access and use the materials for various projects and assignments. Like many other ICT tool Wikipedia has also indulged students in working on a project collaboratively and ensured better communication (Aheto, Ngambi and Cronj 2017). Wikipedia has been increasing its trustworthiness with its dynamic content and huge amount of contributors. It is though sometimes difficult to track what changes were made to any page by any user(McCallum 2014). In order to overcome this many wikis has implemented logging changes feature which informs the viewer about the changes made and communicate better. Wikipedia has given opportunity of collaboration among people by allowing them to stay in contact and updated about the progress in project and help each other by sharing knowledge through Wikipedia platform(Brailas, Koskinas, Dafermos and Alexias 2015). The platform has effectively contributed in doing so. The quality of content though totally depends on the knowledge of the creator but the Wikipedia community has increasing fame in terms of quality of content and vandalism free pages(Xiao, and Askin 2014). The researchers all over the world can access the huge amount of information in various languages and can make alteration using simplified text like wikitext language. Conclusion In conclusion it can be stated that Wikipedia has emerged as a new online encyclopedia depending on collaborative knowledge. Social interaction on internet is an old phenomenon and with the development of WEB 2.0 based applications such as twitter, Wikipedia, youtube it has significantly increased. The platform though is a source of contents for the users but has been reliable. Also it spreads news and shares information quickly. WEB 2.0 based web application has enabled the users to more effectively communicate and collaborate for work and also it has shaped the future of education and learning. The change in the method people collaborate and communicate was endorsed to the shift in the way knowledge can be viewed. Wikipedia has been a major break through after the WEB 2.0 based blogging system which had limited amount of data and static in nature because it was only could be edited by the owner of the blog unlike Wikipedia which is open to any member on World Wide Web. Reference Aheto, S.P.K., Ngambi, D. and Cronj, J.C., 2017. An open source self-assessment platform as technological tool for distance and open education learners.Progressio,39(1), pp.89-108. Allen, M., 2013. What was Web 2.0? Versions as the dominant mode of internet history.New Media Society,15(2), pp.260-275. Bilansky, A., 2016. Using Wikipedia to teach audience, genre, and collaboration.Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture,16(2), pp.347-355. Brailas, A., Koskinas, K., Dafermos, M. and Alexias, G., 2015. Wikipedia in education: Acculturation and learning in virtual communities.Learning, Culture and Social Interaction,7, pp.59-70. Chou, W.Y.S., Prestin, A., Lyons, C. and Wen, K.Y., 2013. Web 2.0 for health promotion: reviewing the current evidence.American journal of public health,103(1), pp.e9-e18. Davidson, R., 2015. Wiki Use That Increases Communication and Collaboration Motivation: A Reflection Several Semesters Later.Journal of Learning Design,8(3), pp.92-105. Fuchs, C., Boersma, K., Albrechtslund, A. and Sandoval, M. eds., 2013.Internet and surveillance: The challenges of Web 2.0 and social media(Vol. 16). Routledge. Halfaker, A., Geiger, R.S., Morgan, J.T. and Riedl, J., 2013. The rise and decline of an open collaboration system: How Wikipedias reaction to popularity is causing its decline.American Behavioral Scientist,57(5), pp.664-688. John, N.A., 2013. Sharing and Web 2.0: The emergence of a keyword.new media society,15(2), pp.167-182. MADUEWESI, E., 2013. 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